Ouch. The title of this post is one of the things I hear most often when I am 'reaching out' to sell my services. Is it true? Are relationships all you need? Relationships are amazing but they are not enough…
How does customer experience management complete brand management? Would your business benefit from focusing a little more on what your customers experience?
Managing your customer experience is about much more than the warm glow of a job well done. It has a material impact on your performance and sustainability.
When organisations depend on customer-facing teams to resolve all customer issues, they are likely to run into repeated problems.