Overcoming a business case to upgrade products and services can be impossible. But without improvements, you may lose custom. Sometimes simple fixes can be enough to resolve an issue and prevent reoccurrences. So long as you know that is what you are doing.
Stop compensating customers for problems with your products or services – start listening and adding value
Stop the cycle of one superficial solution after another – get to the root cause and prevent repeats
Stop scrambling for new features – let your customers give you your next big idea
*The relationship between the success of your customer experience and revenue has been demonstrated by Forresters.