Compelling – adjective
evoking interest, attention or admiration in a powerfully irresistible way
Customer experience – noun
all the interactions your customer has with your business, products and services
Whether your customers are consumers or other businesses, people will compare the experience you deliver with the best they have experienced.
The good news is that the best customer experiences have common features – often called critical success factors.
Conquer these and your customer experience will change from ‘meh’ to compelling.
Why invest in customer experience?
I tailor my services to meet your needs
My approach is always fresh; you can be sure I will respond to your needs, not a playbook. I am always learning, with a constant eye on the latest developments as well as taking lessons from every job. I understand that you will rely on me to help you deliver a compelling customer experience.
With a wide and varied career history, I understand people, the way they work, how they respond to change and what gets them up in the morning. All my services come with ways of making change stick.
I’ll never forget why you are in business. Whether you are refocusing your marketing or fixing a broken product, I will help you build a solid business case. Then together we will plan and deliver a project to give you a return on your investment.
But only if that’s what you need. You may prefer doing things for yourself, leaning on Delta Swan for a friendly ear and advice.