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Compelling – adjective

evoking interest, attention, or admiration in a powerfully irresistible way

Customer experience – noun
/ˈkʌstəmə ɪkˈspɪərɪəns,ɛkˈspɪərɪəns/

all the interactions your customer has with your business, products and services

What is customer experience?

Every time you and your customer touch you are building a customer experience. Customers add all these connections together and use them to decide how they feel about your business. Customer experience cannot be left to chance.

The benefits of an awesome customer experience

A good customer experience builds trust, leads to recommendations and increases sales. On the other hand, a poor experience will, sooner or later, guarantee failure.

How to manage your customer experience

You need three things to manage the experience of your customers:

  • Knowing when you ‘touch’ your customer
  • Understanding how your customers feel about their experience
  • A shared desire to deliver a compelling customer experience

Whether you work in B2B or B2C the experience you deliver is compared with the best experience your customers and clients have experienced.

What do those experiences have in common?

Here are 16 success factors, conquer these and your customer experience will change from ‘meh’ to compelling.

16 critical success factors for customer experience
Value Proposition Icon

Easier sales and marketing; set strategic direction

Developing a value proposition will help you sell, market and set strategic direction

Streamline Processes

Great customer experience

Streamline processes and introduce appropriate technology to improve customer satisfaction and reduce costs.

Sustainable Change

Sustainable change

Robust project and change managment methods ensure your changes are permanent

We tailor our services to meet your needs

Our approach is always fresh, you can be sure Delta Swan will respond to your needs, not a playbook. And we are always learning, with a constant eye on the latest developments as well as learning lessons from every job. We understand that you will rely on us to deliver a new way of working to deliver a compelling customer experience.

With a wide and varied career history, Michelle understands people, the way they work, how they respond to change and what gets them up in the morning. All our services come with ways of making change stick.

We don’t forget why you are in business. Whether you are refocusing your marketing or fixing a broken product, we will make sure you have a solid business case. Then we will plan and deliver a project to give you a return on your investment.

If that is what you need. You might just need a coach to help you through some tricky decisions…


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